My Inbox Check Yahoo Mail Proxy
My Inbox Check Yahoo Mail Proxy
Local Radio Stations On Facebook Face An Analogous Quandary : How Do They Personalise What's Essentially A marketing Device?
You would not know it by looking at me, but I'm an early adopter.
I might have been the first blogger at the Milwaukee Journal Sentinel, filing reports from the Cannes Film holiday by email in 1997 that only appeared on the web.
Right around then, I saw a Web address attached to a movie studio symbol for the 1st time. This will never catch on, I believed.
My reaction was related to my opposition to being sold something - virtually or door to door. But I have welcomed Twitter - mad name and all - with gusto.
On TheDudekAbides, I faithfully tweet links to my blogs to increase traffic and retweet media or film items that folks following me might find of interest, and that I then sometimes later retool and put in the blog or the paper. During Comic-Con, I learned that I follow too many science Fiction nerds. Now I follow too many sports nerds.
But the well-liked social media tool Facebook still eludes me as a utility.
I have never clicked a link, watched a video or found a long-lost friend there. I have already got the email addresses of the people I generally need to attach to.
And though I have a couple dozen Facebook "friends," I barely accept new requests, since most of them are from folks I don't know.
As a good digital soldier, I recognise the strategic importance of Facebook, but I cannot wrap my head round the separation of work and personal.
Local radio stations on Facebook face a similar dilemma : How do they personalize what's essentially a selling device? Some simply go through the motions, posting links and videos. But others have a distinctive voice and an engaged group of "friends" who banter with one another and with on-air staff.
-At WLUM-FM (102.1), Facebook is "an chance to develop relationships" and "create a community of similar minded folks," related program director Jacent Jackson. The choice music station had 15,081 likes, or proponents, on August. Five. It links to videos from the 1990s as a technique of "starting a dialogue among folk that are into the station" and to "point people to our '90s lunch program," Jackson expounded.
Friday's wall included sports stories ("How does this relate to music?" one person commented) and fans talking music and bands.
-WLDB-FM (93.3) had 18,754 likes, and its wall included a link to a National Public Radio story about dogs, an alert to "turn on the B immediately," an auto giveaway and a "treat your office to breakfast" coupon you might buy at getmyperks.com.
-The WMYX page had 5,691 likes and was stuffed with links to getmyperks.com coupons and glam shots of Kidd O'Shea and Elizabeth Kay.
-The page at WMSE-FM (91.7) - "the best 30-year-old, all music, community powered, free form station in the entire universe" - was like a Jazz funeral for the late announcer Cosmo Cruz. If I had been following the updates, I might have listened when they played "Cosmo's legendary 1965 soul mix CDs." WMSE had 4,226 likes.
-WYMS-FM (88.9) had 11,975 likes, and its wall was a collection of links, videos and chances to win concert tickets.
"Bring back jazz," one person wrote on the former jazz station's wall.
That's the problem with vox populi - infrequently they say something you do not want to hear.
-On Friday, WKLH-FM (96.5), with 6,292 likes, and WMCS-AM (1290), with 554 likes, had comments or stories about events of "rampaging teenagers" at the Wisconsin State Fair the evening before. A comment on WKKV-FM (100.7) - with a market-topping 19,291 likes - recommended the events "all started" on Facebook. The station expounded an announcer posted the comment based primarily on what a listener told him.
WKKV is controlled by Clear Channel Communications, which also operates WMIL-FM (106.1) and WRNW-FM (97.3).
In an earlier interview, Kerry Wolfe, Clear Channel director of programming for Milwaukee, expounded the group's stations use Facebook to "increase listening appointments and brand commitment. We respond to every" comment and "if there's a hot song, we'll let you know when it's coming up inside fifteen minutes." Wolfe related the page for WISN-AM (1130) - with 1,590 likes - "allows folk to comment when they can't get thru or are not brave enough to call" Mark Belling's show.
The Clear Channel station pages are updated by Wolfe, jocks, promotion director Omar El-Amin, "and, more lately, we've taken on social media interns," Wolfe declared. "We had more applications for that position than all of the other internships we offered."
Clear Channel stations WMIL and WRNW had 12,703 likes and 6,086 likes respectively.
But at the bottom line, a station's Facebook page is "about growing listening," said Stan Atkinson, WDLB program director.
"If you announce (on Facebook) you are giving away $1,000 in fifteen minutes, chances are some of them will turn you on" as reported tagza.com.
How to fake IP US by sock SSH